The Discarded to Divine fashion charity event takes places every year in San Francisco at the beautiful Cathedral of Saint Mary of the Assumption, popularly known as St. Mary’s Cathedral as well as popular wedding venue. And for those who aren’t aware of what Discarded to Divine is or it’s mission to help, here’s a bit of background. Discarded to Divine is the brainchild of Sally Rosen, then the Director of the Help Desk at St. Vincent de Paul Society of San Francisco. The Help Desk is a mechanism of the Society whose main purpose is to be the first point of contact to help the homeless and those in need of basic items such as food, clothing, and etc. and is entirely funded by donations. And during Sally’s tenure, the Help Desk would receive discarded clothing that is unwearable and essentially trash. Sally had the ingenious idea that perhaps all the discarded parts of fabrics can be revived and reused while helping the those in need also. So she invited designers from all over the San Francisco Bay Area to take these discarded items and transform them into a one of a kind clothing that would be something…divine and then be auctioned off to raise money to fund the Help Desk and thus, Discarded to Divine was born.
The 2011 Discarded to Divine event is currently in it’s sixth year with each year continues to get bigger and better than the previous. I am honored to have the opportunity to take part in photographing this event and you can see some teaser photos from below as well as all the rest of the photos in our 2011 Discarded to Divine gallery here.
This year’s Discarded to Divine fashion auction event was presented by Gap Inc. with founding sponsor Gensler. Other major sponsors include 7×7, California Home+Design, Robert Mondavi, Skyy Vodka, and Fiji Water with other contributors being Aidells Sausage Company, Cabot Creamery Cooperative, City Models, Judi’s Breadsticks, Knights’s Catering, Medjool Restaurant/Lounge, Mighty Leaf, PopChips, Secret Agent Salon, Seltzer Sisters, Trace Restaurant, and Whole Foods Market SOMA.